Become a Dealer

What we look for

We partner with established businesses that put our tools in front of people who can't already buy them from us. Two things matter most when we review an inquiry:

• Size and staying power: an established business with real customers, such as storefronts, a team, a sales force, or a steady presence at shows and events.
• New sales channels: places we don't reach today, such as walk-in knife, outdoor, hunting, hardware and sporting-goods stores; knife shows, trade shows and events; distribution to other retailers or into new regions and countries; corporate, trade and institutional buyers; and clubs or communities with their own buying channels.

We already sell directly online, so businesses that would only resell online or through marketplaces such as Amazon or eBay usually aren't a fit for our dealer program.

How it works

1. Tell us about your business with the short form below.
2. Our team reviews every inquiry.
3. If it looks like a fit, we'll email you a private link to the full dealer application.

There's no cost to inquire.